Who we are

The story of ExperienceVR starts with a simple yet ambitious idea: rethinking the way we live virtual reality. Behind this project stands DiveINX, an independent company born from an in-depth analysis of the immersive leisure market and from the conviction that it was possible to go beyond a standard VR arcade.

Located in the heart of the Pôle d'Activités des Milles in Aix-en-Provence, DiveINX created ExperienceVR with a clear vision: to offer an innovative place where immersive technology becomes a true tool for discovery, sharing, and experience. The goal is not only to entertain, but to build a space where entertainment, culture, training, and well-being meet through the latest VR innovations.

The project is led by Elio Baino, an expert in brand strategy and communication with international technology-sector experience, notably with major organizations such as ATR and Telespazio. This background made it possible to build a concept that is both strategic and creative.

Unlike many VR centers operating as franchises, DiveINX chose independence. This position provides greater freedom: selecting the best experiences from international studios, innovating quickly, and designing tailored solutions for both individuals and companies.

Today, ExperienceVR is a premium immersive space of nearly 220 m², designed to welcome players, corporate teams, private events, and professional projects using virtual reality as a tool for learning or well-being.

More than a VR center, ExperienceVR aims to become a leading immersive reference in Provence by eventually developing its own creation studio and continuing to explore every opportunity offered by immersive technologies.

One thing is certain: the adventure is only just beginning. Welcome to the experience.